In an era dominated by digital information, the concept of 'truth' has never been more paramount. But what is truth? At its core, truth is a representation of reality, an unaltered depiction of events, ideas, or facts. As society becomes increasingly immersed in the digital age, the multifaceted nature of truth becomes apparent, impacting academia, politics, business, and personal lives. With the rise of AI‐generated content however, preserving this value has become a multifaceted challenge. From blurring lines to rapid dissemination and echo chambers, we can witness a loss of source credibility, deep fakes and misinterpretation, selective information as well as economical and political manipulation. Preserving truth is crucial because it forms the basis of trust, decision‐making, and societal progress. Now is the time to start a discord protect truth.